LAIDLAW'S BRANDING

Over the past two weeks I've been busy designing some branding for my latest University project. Paul Laidlaw (you may have seen him on Bargain Hunt) is opening up his very own auction house right here in Carlisle and needs some branding. So it's been left in the very capable hands of the third year graphic designers at the University. The symbols I designed below are based on hallmarks and makers marks. The abstracted symbols combined with vibrant colours captures some of the energy and excitement during an auction. I have applied my branding across a range of stationery, website and hanging banner.